Datasets:
Formats:
csv
Size:
< 1K
Tags:
serp-intelligence
serp-analysis
search-intent
ranking-patterns
competitor-visibility
serp-features
License:
id int64 1 20 | keyword stringlengths 9 32 | search_intent stringclasses 5
values | serp_visibility_score int64 82 92 | search_intent_score int64 78 88 | ranking_pattern_score int64 80 90 | competitor_visibility_score int64 74 84 | serp_feature_score int64 84 94 | content_opportunity_score int64 76 90 | overall_serp_intelligence_index int64 79 89 | priority_action stringclasses 1
value | organic_results_score int64 82 92 | featured_snippets_score int64 84 94 | people_also_ask_score int64 78 88 | local_pack_score int64 74 84 | serp_feature_type stringclasses 5
values | notes stringlengths 19 29 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | best project management software | commercial | 88 | 84 | 86 | 80 | 90 | 84 | 85 | Competitor Visibility | 88 | 90 | 84 | 80 | featured-snippet | High competition SaaS keyword |
2 | how to lose weight fast | informational | 86 | 82 | 84 | 78 | 88 | 90 | 85 | Competitor Visibility | 86 | 88 | 82 | 78 | people-also-ask | Health informational cluster |
3 | plumber near me | local | 84 | 80 | 82 | 76 | 86 | 82 | 82 | Competitor Visibility | 84 | 86 | 80 | 76 | local-pack | High intent local query |
4 | buy running shoes online | transactional | 90 | 86 | 88 | 82 | 92 | 86 | 87 | Competitor Visibility | 90 | 92 | 86 | 82 | shopping-results | E-commerce transactional |
5 | what is machine learning | informational | 88 | 84 | 86 | 80 | 90 | 88 | 86 | Competitor Visibility | 88 | 90 | 84 | 80 | featured-snippet | Technical informational query |
6 | gmail login | navigational | 82 | 78 | 80 | 74 | 84 | 76 | 79 | Competitor Visibility | 82 | 84 | 78 | 74 | knowledge-panel | Brand navigational query |
7 | best restaurants london | local | 86 | 82 | 84 | 78 | 88 | 84 | 84 | Competitor Visibility | 86 | 88 | 82 | 78 | local-pack | Local discovery query |
8 | digital marketing course | commercial | 88 | 84 | 86 | 80 | 90 | 86 | 86 | Competitor Visibility | 88 | 90 | 84 | 80 | featured-snippet | Education commercial query |
9 | iphone vs samsung | commercial | 90 | 86 | 88 | 82 | 92 | 88 | 88 | Competitor Visibility | 90 | 92 | 86 | 82 | people-also-ask | Product comparison query |
10 | how to start a podcast | informational | 86 | 82 | 84 | 78 | 88 | 90 | 85 | Competitor Visibility | 86 | 88 | 82 | 78 | featured-snippet | How-to informational query |
11 | seo tools | commercial | 92 | 88 | 90 | 84 | 94 | 88 | 89 | Competitor Visibility | 92 | 94 | 88 | 84 | featured-snippet | High competition SEO query |
12 | web hosting comparison | commercial | 88 | 84 | 86 | 80 | 90 | 86 | 86 | Competitor Visibility | 88 | 90 | 84 | 80 | featured-snippet | Hosting comparison query |
13 | python tutorial beginners | informational | 86 | 82 | 84 | 78 | 88 | 90 | 85 | Competitor Visibility | 86 | 88 | 82 | 78 | featured-snippet | Technical tutorial query |
14 | best coffee shops near me | local | 84 | 80 | 82 | 76 | 86 | 82 | 82 | Competitor Visibility | 84 | 86 | 80 | 76 | local-pack | Local discovery query |
15 | content marketing strategy | informational | 88 | 84 | 86 | 80 | 90 | 88 | 86 | Competitor Visibility | 88 | 90 | 84 | 80 | featured-snippet | B2B informational query |
16 | amazon prime benefits | navigational | 84 | 80 | 82 | 76 | 86 | 80 | 81 | Competitor Visibility | 84 | 86 | 80 | 76 | knowledge-panel | Brand informational query |
17 | keyword research tools | commercial | 90 | 86 | 88 | 82 | 92 | 88 | 88 | Competitor Visibility | 90 | 92 | 86 | 82 | featured-snippet | SEO tool comparison |
18 | how to make sourdough bread | informational | 86 | 82 | 84 | 78 | 88 | 90 | 85 | Competitor Visibility | 86 | 88 | 82 | 78 | featured-snippet | Recipe how-to query |
19 | crm software for small business | commercial | 88 | 84 | 86 | 80 | 90 | 86 | 86 | Competitor Visibility | 88 | 90 | 84 | 80 | featured-snippet | B2B commercial query |
20 | yoga classes near me | local | 86 | 82 | 84 | 78 | 88 | 84 | 84 | Competitor Visibility | 86 | 88 | 82 | 78 | local-pack | Local service query |
SERP Intelligence Benchmarks
Benchmark dataset of 20 SERP intelligence cases with individual scores for SERP visibility, search intent, ranking pattern, competitor visibility, SERP feature, and content opportunity signals.
Built by SERPChecker.fyi.
Dataset Description
This dataset contains benchmark data for a research focused SERP intelligence framework helping SEO researchers, content strategists, and digital marketers analyze search results, understand ranking patterns, and develop organic search strategies.
Columns
| Column | Type | Description |
|---|---|---|
| id | integer | Case ID |
| keyword | string | Target keyword or query |
| search_intent | string | Type of search intent |
| serp_visibility_score | integer | SERP visibility score (0-100) |
| search_intent_score | integer | Search intent score (0-100) |
| ranking_pattern_score | integer | Ranking pattern score (0-100) |
| competitor_visibility_score | integer | Competitor visibility score (0-100) |
| serp_feature_score | integer | SERP feature score (0-100) |
| content_opportunity_score | integer | Content opportunity score (0-100) |
| overall_serp_intelligence_index | integer | Overall SERP intelligence index (0-100) |
| priority_action | string | Lowest scoring signal to act on first |
| organic_results_score | integer | Organic results channel score |
| featured_snippets_score | integer | Featured snippets channel score |
| people_also_ask_score | integer | People Also Ask channel score |
| local_pack_score | integer | Local pack channel score |
| serp_feature_type | string | Primary SERP feature type |
| notes | string | Case notes |
Search Intent Types
| Type | Description |
|---|---|
| informational | Research and knowledge-seeking queries |
| navigational | Brand or destination-specific queries |
| commercial | Comparison and research before purchase |
| transactional | Purchase or conversion-ready queries |
| local | Location-specific and near-me queries |
Score Interpretation
| Score | Status | Action |
|---|---|---|
| 0-30 | Critical | Immediate SERP strategy revision required |
| 31-60 | At Risk | Significant visibility improvements needed |
| 61-80 | Healthy | On track — optimise and expand |
| 81-100 | Excellent | Strong SERP presence — scale strategy |
Usage
import pandas as pd
df = pd.read_csv("serp_intelligence_benchmarks.csv")
print(df.head())
Citation
SERPChecker.fyi. (2026). SERP Intelligence. Zenodo. https://doi.org/10.5281/zenodo.21878374
Links
License
MIT — SERPChecker.fyi
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