Datasets:

joshuarg007
/

ai-visibility-small-business-websites-2026

site_id string	vertical string	platform string	raw_words int64	rendered_words int64	raw_links int64	rendered_links int64	text_ai_invisible int64	h1_ai_invisible int64	links_ai_invisible int64	phone_ai_invisible int64	email_ai_invisible int64	address_ai_invisible int64	schema_ai_invisible int64	form_ai_invisible int64	nap_ai_invisible int64	any_critical_ai_invisible int64
s001	Home Services	WordPress	909	1,068	79	85	0	0	0	0	0	0	0	0	0	0
s002	Home Services	GoDaddy	345	401	17	17	0	0	0	0	0	0	0	0	0	0
s003	Health & Wellness	Wix	779	779	19	19	0	0	0	0	0	0	0	0	0	0
s004	Legal	Other/Custom	6	152	0	4	1	1	0	0	0	0	0	0	0	1
s005	Health & Wellness	WordPress	1,382	1,385	57	57	0	0	0	0	0	0	0	0	0	0
s006	Professional Services	Other/Custom	309	320	12	18	0	0	0	0	0	0	0	0	0	0
s007	Legal	WordPress	612	612	37	37	0	0	0	0	0	0	0	0	0	0
s008	Home Services	WordPress	13	839	0	27	1	0	1	1	0	0	1	1	1	1
s009	Home Services	Squarespace	909	958	23	23	0	0	0	0	0	0	0	0	0	0
s010	Health & Wellness	WordPress	4	896	0	50	1	1	1	1	0	1	1	0	1	1
s011	Professional Services	WordPress	379	387	43	43	0	0	0	0	0	0	0	0	0	0
s012	Local Services	WordPress	9	171	0	31	1	0	1	1	1	1	1	1	1	1
s013	Legal	WordPress	343	343	58	58	0	0	0	0	0	0	0	0	0	0
s014	Health & Wellness	WordPress	37	469	0	63	1	0	1	1	0	1	1	1	1	1
s015	Home Services	Wix	601	605	18	18	0	0	0	0	0	0	0	0	0	0
s016	Home Services	WordPress	1,296	1,430	107	87	0	0	0	0	0	0	0	0	0	0
s017	Legal	Other/Custom	897	948	55	57	0	0	0	0	0	0	0	0	0	0
s018	Home Services	WordPress	1,850	1,850	67	67	0	0	0	0	0	0	0	0	0	0
s019	Professional Services	WordPress	921	922	11	9	0	0	0	0	1	0	0	0	1	0
s020	Local Services	Other/Custom	1,031	1,443	46	46	0	0	0	0	0	0	0	0	0	0
s021	Health & Wellness	WordPress	1,619	1,622	50	50	0	0	0	0	0	0	0	0	0	0
s022	Legal	WordPress	2,135	2,135	45	45	0	0	0	0	0	0	0	0	0	0
s023	Legal	Squarespace	162	162	10	10	0	0	0	0	0	0	0	0	0	0
s024	Home Services	Other/Custom	559	561	44	44	0	0	0	0	0	0	0	0	0	0
s025	Legal	Squarespace	746	817	53	53	0	0	0	0	0	0	0	0	0	0
s026	Home Services	WordPress	3,649	4,479	501	865	0	0	0	0	0	0	0	0	0	0
s027	Professional Services	Wix	675	592	31	30	0	0	0	0	0	0	0	0	0	0
s028	Professional Services	Wix	1,067	1,067	14	14	0	0	0	0	0	0	0	0	0	0
s029	Home Services	Other/Custom	650	651	33	33	0	0	0	0	0	0	0	0	0	0
s030	Home Services	Squarespace	261	261	80	80	0	0	0	0	0	0	0	0	0	0
s031	Legal	WordPress	9	1,991	0	128	1	0	1	1	0	1	1	1	1	1
s032	Legal	WordPress	914	928	61	64	0	0	0	0	0	0	0	0	0	0
s033	Health & Wellness	WordPress	4	1,716	0	67	1	0	1	1	0	1	1	1	1	1
s034	Health & Wellness	Other/Custom	1,263	1,266	60	60	0	0	0	0	0	0	0	0	0	0
s035	Legal	Other/Custom	889	944	66	66	0	0	0	0	0	0	0	0	0	0
s036	Legal	Squarespace	423	443	15	15	0	0	0	0	0	0	0	1	0	1
s037	Legal	Wix	106	102	9	9	0	0	0	0	0	0	0	0	0	0
s038	Health & Wellness	Squarespace	1,128	1,132	142	142	0	0	0	0	0	0	0	0	0	0
s039	Local Services	WordPress	321	331	10	18	0	0	0	0	0	0	0	0	0	0
s040	Local Services	Other/Custom	93	93	9	9	0	0	0	0	0	0	0	0	0	0
s041	Health & Wellness	Other/Custom	3	47	0	2	0	1	0	0	0	0	0	0	0	1
s042	Health & Wellness	Squarespace	1,785	1,972	41	41	0	0	0	0	0	0	0	0	0	0
s043	Legal	WordPress	1,350	1,352	41	41	0	1	0	0	0	0	0	0	0	1
s044	Legal	Webflow	1,290	1,602	55	63	0	0	0	0	0	0	1	0	0	0
s045	Professional Services	Squarespace	694	730	24	24	0	0	0	0	0	0	0	1	0	1
s046	Professional Services	WordPress	415	416	100	100	0	0	0	0	0	0	0	0	0	0
s047	Health & Wellness	Webflow	712	712	22	22	0	0	0	0	0	0	0	0	0	0
s048	Professional Services	Other/Custom	974	970	21	21	0	0	0	0	0	0	0	0	0	0
s049	Home Services	Squarespace	384	402	76	76	0	0	0	0	0	0	0	0	0	0
s050	Health & Wellness	Squarespace	699	712	18	18	0	0	0	0	0	0	0	1	0	1
s051	Legal	Webflow	497	497	13	13	0	0	0	0	0	0	0	0	0	0
s052	Health & Wellness	Squarespace	420	478	47	49	0	0	0	0	0	0	0	0	0	0
s053	Health & Wellness	Other/Custom	2,770	2,805	149	150	0	0	0	0	0	0	0	0	0	0
s054	Health & Wellness	Squarespace	272	315	38	38	0	0	0	0	0	0	0	1	0	1
s055	Home Services	Other/Custom	0	29	0	0	0	1	0	0	0	0	0	0	0	1
s056	Health & Wellness	Squarespace	2,030	2,068	106	107	0	0	0	0	0	0	0	1	0	1
s057	Legal	WordPress	527	527	26	26	0	0	0	0	0	0	0	0	0	0
s058	Health & Wellness	Other/Custom	67	63	8	8	0	0	0	0	0	0	0	0	0	0
s059	Local Services	GoDaddy	655	655	14	14	0	0	0	0	0	0	0	0	0	0
s060	Home Services	Webflow	3,098	4,448	78	161	0	0	1	0	0	0	0	0	0	1
s061	Home Services	WordPress	713	745	17	19	0	0	0	0	0	0	0	0	0	0
s062	Legal	WordPress	759	891	54	54	0	0	0	0	0	0	0	0	0	0
s063	Home Services	Other/Custom	4	762	0	29	1	1	1	1	1	1	1	1	1	1
s064	Health & Wellness	Wix	478	482	16	16	0	0	0	0	0	0	0	0	0	0
s065	Health & Wellness	Squarespace	104	104	27	27	0	0	0	0	0	0	0	0	0	0
s066	Legal	WordPress	1,442	1,807	177	309	0	0	0	0	0	0	0	0	0	0
s067	Home Services	WordPress	937	30	110	0	0	0	0	0	0	0	0	0	0	0
s068	Home Services	GoDaddy	199	199	13	13	0	0	0	0	0	0	0	0	0	0
s069	Health & Wellness	Other/Custom	386	17	25	0	0	0	0	0	0	0	0	0	0	0
s070	Local Services	Squarespace	185	200	19	19	0	0	0	0	0	0	0	1	0	1
s071	Legal	Wix	1,156	1,156	33	33	0	0	0	0	0	0	0	0	0	0
s072	Professional Services	Other/Custom	4	662	0	6	1	1	1	1	0	1	0	0	1	1
s073	Health & Wellness	WordPress	1,104	1,109	78	90	0	0	0	0	0	0	0	0	0	0
s074	Legal	Squarespace	101	101	13	13	0	0	0	0	0	0	0	0	0	0
s075	Health & Wellness	WordPress	779	779	62	62	0	0	0	0	0	0	0	0	0	0
s076	Home Services	GoDaddy	265	575	19	26	1	0	0	0	0	0	0	0	0	1
s077	Health & Wellness	Other/Custom	856	856	5	5	0	0	0	0	0	0	0	0	0	0
s078	Health & Wellness	Other/Custom	608	608	19	19	0	0	0	0	0	0	0	0	0	0
s079	Legal	Other/Custom	3	47	0	2	0	1	0	0	0	0	0	0	0	1
s080	Health & Wellness	Other/Custom	527	527	33	33	0	0	0	0	0	0	0	0	0	0
s081	Local Services	GoDaddy	183	183	3	3	0	0	0	0	0	0	0	0	0	0
s082	Professional Services	Squarespace	786	817	27	27	0	0	0	0	0	0	0	1	0	1
s083	Legal	Squarespace	848	848	63	63	0	0	0	0	0	0	0	0	0	0
s084	Local Services	Other/Custom	3	47	0	2	0	1	0	0	0	0	0	0	0	1
s085	Home Services	Shopify	980	1,086	86	93	0	0	0	0	0	0	0	0	0	0
s086	Health & Wellness	WordPress	16	788	0	68	1	0	1	1	1	1	1	1	1	1
s087	Local Services	Next/React	18	42,538	1	431	1	1	1	0	1	1	1	0	1	1
s088	Home Services	Squarespace	215	215	31	31	0	0	0	0	0	0	0	0	0	0
s089	Home Services	Other/Custom	1,303	2,720	153	154	1	0	0	0	0	0	0	0	0	1
s090	Local Services	GoDaddy	234	237	33	33	0	0	0	0	0	0	0	0	0	0
s091	Home Services	Other/Custom	973	1,073	33	44	0	0	0	0	0	0	0	0	0	0
s092	Legal	WordPress	0	3,758	0	314	1	1	1	1	0	1	1	1	1	1
s093	Professional Services	WordPress	475	475	35	35	0	0	0	0	0	0	0	0	0	0
s094	Local Services	WordPress	650	650	101	101	0	0	0	0	0	0	0	0	0	0
s095	Legal	Other/Custom	3	47	0	2	0	1	0	0	0	0	0	0	0	1
s096	Health & Wellness	Wix	183	187	24	24	0	0	0	0	0	0	0	0	0	0
s097	Local Services	WordPress	1,307	2,294	145	175	0	0	0	0	0	0	0	0	0	0
s098	Legal	GoDaddy	140	140	29	29	0	0	0	0	0	0	0	0	0	0
s099	Professional Services	WordPress	1,457	1,457	34	34	0	0	0	0	0	0	0	0	0	0
s100	Professional Services	WordPress	9	409	0	32	1	0	1	1	0	1	1	1	1	1

End of preview. Expand in Data Studio

AI Crawler Visibility and JavaScript Rendering Gaps in Small Business Websites: Dual-Capture Dataset (n=368)

This dataset accompanies the study by Axion Deep Digital measuring how much answer-critical content on small business websites is available to a JavaScript-rendering engine (Google) but absent from a non-rendering AI crawler's direct fetch (GPTBot, ClaudeBot, PerplexityBot).

Method: Each site was captured twice in a single pass, once rendered in headless Chromium with full JavaScript execution, and once as raw HTML from a single HTTP GET with a GPTBot user agent and no JavaScript. An element is classified AI-invisible when present in the rendered DOM but absent (or below threshold) in the raw fetch. Of 405 sites attempted, 368 (90.9%) returned analyzable dual captures.

Headline findings:

25.0% of sites have at least one answer-critical element AI-invisible (95% CI 20.8-29.7)
14.7% hide their name, address, or phone (NAP)
Managed server-side-rendering builders (Wix, Webflow) were 4.0% invisible vs 28.3% for all other platforms (two-proportion z=3.69, p<.001, roughly sevenfold)

Descriptive; no causal claims. Anonymized at row level (domains removed).

Columns

site_id: anonymized identifier
vertical: business category
platform: detected CMS or website builder
raw_words, rendered_words: word counts from the raw fetch vs the rendered DOM
raw_links, rendered_links: link counts, raw vs rendered
text_ai_invisible, h1_ai_invisible, links_ai_invisible, phone_ai_invisible, email_ai_invisible, address_ai_invisible, schema_ai_invisible, form_ai_invisible, nap_ai_invisible: 1/0 flags (present when rendered, absent in the raw fetch)
any_critical_ai_invisible: 1 if any answer-critical element is AI-invisible

Links and citation

Full report: https://www.axiondeepdigital.com/research/ai-visibility-study
Archived on Zenodo (DOI): https://doi.org/10.5281/zenodo.21312167
Working paper (SSRN): https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6915818
License: CC BY 4.0

Author: Joshua R. Gutierrez (ORCID 0009-0008-2595-9484), Axion Deep Digital.

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