Datasets:

build-your-reputation-online
/

reputation-visibility-benchmarks

id int64 1 20	brand stringlengths 8 18	audit_type stringclasses 6 values	search_visibility_score int64 80 90	mention_score int64 76 86	content_score int64 80 92	media_score int64 74 88	review_score int64 82 92	digital_asset_score int64 80 84	overall_reputation_index int64 81 85	priority_action stringclasses 4 values	branded_search_score int64 80 90	social_mentions_score int64 76 86	review_platforms_score int64 82 92	media_coverage_score int64 74 88	industry stringlengths 4 21	notes stringlengths 20 27
1	SaaS Startup	full-audit	86	78	82	74	84	80	81	Media	86	78	84	74	SaaS	Weak media coverage gap
2	Restaurant Chain	review-audit	84	82	80	76	92	80	82	Media	84	82	92	76	Food & Beverage	Review-strong media weak
3	B2B Consultancy	search-audit	90	80	86	82	82	84	84	Mention	90	80	82	82	Consulting	Search-strong mention gap
4	Personal Brand	full-audit	84	86	88	80	82	82	84	Search	84	86	82	80	Personal Brand	Content-mention strength
5	E-commerce Brand	mention-audit	88	84	84	78	88	82	84	Media	88	84	88	78	Retail	Mention-review aligned
6	Healthcare Clinic	review-audit	86	80	82	76	90	82	83	Media	86	80	90	76	Healthcare	Review leader media gap
7	Law Firm	search-audit	90	78	86	80	84	84	84	Mention	90	78	84	80	Legal	Search-authority strong
8	Tech Startup	full-audit	84	82	88	76	82	80	82	Media	84	82	82	76	Technology	Content strong media weak
9	Real Estate Agency	media-audit	82	80	84	88	82	82	83	Search	82	80	82	88	Real Estate	Media-authority play
10	Education Platform	content-audit	86	82	92	78	84	84	84	Media	86	82	84	78	EdTech	Content authority gap
11	Fitness Brand	review-audit	84	84	82	76	90	80	83	Media	84	84	90	76	Health & Fitness	Review strength visible
12	Financial Advisor	full-audit	90	78	86	80	84	84	84	Mention	90	78	84	80	Finance	Trust-search dominant
13	Hospitality Brand	review-audit	82	80	80	78	92	82	82	Search	82	80	92	78	Hospitality	Review-led reputation
14	Digital Agency	mention-audit	88	86	88	80	82	84	85	Review	88	86	82	80	Marketing	Mention-content aligned
15	Nonprofit Org	media-audit	80	82	86	88	84	80	83	Search	80	82	84	88	Nonprofit	Media-mission authority
16	Insurance Brand	search-audit	90	76	82	78	84	82	82	Mention	90	76	84	78	Insurance	Search dominance play
17	Beauty Brand	full-audit	84	86	84	78	86	82	83	Media	84	86	86	78	Beauty	Social-mention strength
18	Retail Brand	mention-audit	86	84	82	76	86	80	82	Media	86	84	86	76	Retail	Mention-review profile
19	Tech Agency	content-audit	88	82	90	80	82	84	84	Media	88	82	82	80	Technology	Content authority leader
20	Professional Brand	full-audit	84	80	86	82	84	82	83	Mention	84	80	84	82	Professional Services	Balanced reputation profile

Reputation Visibility Matrix Benchmarks

Benchmark dataset of 20 digital reputation visibility cases with individual scores for search visibility, mention, content, media, review, and digital asset signals — plus reputation channel breakdown.

Built by BuildYourReputation.online.

Dataset Description

This dataset contains benchmark data for the Reputation Visibility Matrix — a digital reputation analysis framework for analyzing how a brand, business, or individual appears across different areas of the digital landscape.

Columns

Column	Type	Description
id	integer	Case ID
brand	string	Brand name
audit_type	string	Type of reputation audit
search_visibility_score	integer	Branded search visibility score (0-100)
mention_score	integer	Online mention score (0-100)
content_score	integer	Published content score (0-100)
media_score	integer	Media reference score (0-100)
review_score	integer	Review signal score (0-100)
digital_asset_score	integer	Digital asset score (0-100)
overall_reputation_index	integer	Overall reputation index (0-100)
priority_action	string	Lowest scoring signal to act on first
branded_search_score	integer	Branded search channel score
social_mentions_score	integer	Social mentions channel score
review_platforms_score	integer	Review platforms channel score
media_coverage_score	integer	Media coverage channel score
industry	string	Industry category
notes	string	Audit notes

Audit Types

Type	Description
search-audit	Branded search visibility and ranking signals
mention-audit	Online mention volume, reach, and sentiment
content-audit	Published content presence and authority signals
media-audit	Media references and authoritative brand mentions
review-audit	Review signals across business review platforms
full-audit	Complete reputation visibility matrix across all signals

Score Interpretation

Score	Status	Action
0-30	Critical	Immediate reputation intervention required
31-60	At Risk	Significant reputation improvements needed
61-80	Healthy	Monitor and strengthen reputation signals
81-100	Excellent	Strong reputation — scale visibility strategy

Usage

import pandas as pd
df = pd.read_csv("reputation_visibility_benchmarks.csv")
print(df.head())

Citation

BuildYourReputation.online. (2026). Reputation Visibility Matrix. Zenodo. https://doi.org/10.5281/zenodo.22022754

Links

Platform	URL
Website	https://buildyourreputation.online
GitHub	https://github.com/build-your-reputation-online/reputation-visibility-matrix
NPM	https://npmjs.com/package/@build-your-reputation-online/reputation-visibility-matrix
PyPI	https://pypi.org/project/reputation-visibility-matrix
Zenodo	https://doi.org/10.5281/zenodo.22022754
Kaggle	https://www.kaggle.com/datasets/buildyourreputationonline/reputation-visibility-benchmarks
Quora	https://buildyourreputation.quora.com/
SlideShare	https://www.slideshare.net/slideshow/build-your-reputation-online-online-reputation-management-digital-brand-protection/289362944
Pinterest	https://www.pinterest.com/BuildYourReputation/
Medium	https://medium.com/@build-your-reputation

License

MIT — BuildYourReputation.online

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8.89 kB