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Go-to-Market Playbook — Launch Strategy & Channel Selection
A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive an...
📦 Install on ClawHub
clawhub install go-to-market-playbook
Then ask your AI agent:
"Plan our AI tool's go-to-market for US founders"
Installs the full Go-to-Market Playbook — Launch Strategy & Channel Selection playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.
🔗 View on ClawHub · All Gingiris skills · Author blog
🚀 30-Second Preview
You: Plan our AI tool's go-to-market for US founders
Agent (with go-to-market-playbook):
Phase 0: 15 cold US prospects validation (kill if <30% problem urgency)
Phase 1: positioning recalibration (use-case first, NOT company first)
Phase 2: 5 channels ranked by ROI (PH → HN → dev.to → LinkedIn → SEO)
Phase 3: monetization (USD price 2x localize, Stripe+PayPal mandatory)
Concrete framework, real case studies, decision rules — not generic advice.
📚 Full Playbook
name: go-to-market-playbook description: | A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
📦 Install
clawhub install go-to-market-playbook
What you get after installing:
- Positioning canvas and ICP worksheet you can fill in for any product launch
- Channel-market fit matrix matching distribution to your buyer journey
- Competitive battle cards and objection-handling messaging framework
Go-to-Market Strategy Template — B2B & B2C Launch Planning
A structured GTM template you can fill in for any product launch — B2B or B2C.
- Positioning canvas: Define your category, differentiator, and value prop
- ICP worksheet: Identify and prioritize your ideal customer profiles
- Messaging framework: Headlines, elevator pitches, and objection handling
- Channel-market fit: Match distribution channels to your buyer journey
- Competitive analysis: Battle cards and positioning against alternatives
Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: @WeiYipei on X
Part of the Gingiris growth skills suite — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.
加入出海社群与购买资料包 · Community & Resources
加入出海社群： 微信添加 staywildgrow，留言「加入社群」即可。
购买资料包： 微信添加 staywildgrow，咨询购买 Gingiris 出海资料包，价格 599 元人民币。
Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).
Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.
社群与资料包为可选入口，不影响本开源 Skill 的安装和使用。
The community and paid resource pack are optional; neither is required to install or use this open-source skill.
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