---
license: cc-by-4.0
language:
  - en
pretty_name: Startup Credibility Claim Matrix
tags:
  - startups
  - fundraising
  - due-diligence
  - evidence
  - company-analysis
  - csv
size_categories:
  - n<1K
configs:
  - config_name: template
    data_files: credibility-claim-template.csv
    default: true
  - config_name: fictional-example
    data_files: fictional-example.csv
  - config_name: data-dictionary
    data_files: data-dictionary.csv
---

# Startup Credibility Claim Matrix

This open dataset gives founders a machine-readable way to connect the exact
claim an outside reader sees with its evidence, method, date, state,
limitations and human owner.

## Dataset Structure

The `template` configuration contains one blank starter row for each claim
class:

- identity;
- quantitative;
- comparative;
- capability;
- outcome.

The `fictional-example` configuration shows five review states using the
synthetic company `Fictional Northstar Robotics`. The `data-dictionary`
configuration defines all 18 fields and controlled values.

## Intended Use and Limits

Use the matrix before publishing a pitch deck, investor memo, website or
data-room index. Copy the exact public wording, identify its scope and class,
then record the evidence locator, method, observation date, review state,
limitations and owner.

A linked source does not prove a claim is correct, complete or current. A
broken, private or missing artifact remains visible as a gap. Planned
capabilities, internal estimates and observed results stay separate.

This dataset contains no real company or personal data. It does not validate
claims, calculate a company score, predict funding, provide investment advice
or replace founder judgement, investor judgement or full due diligence.

## DDScore Context

DDScore turns submitted private-company materials into a structured 0–100 Due
Diligence Score and full written report across 12 dimensions. It checks
relevant claims against current public sources, shows confidence and gaps and
supports an outside first pass. It does not provide investment advice or
replace human judgement or full due diligence.

[See DDScore for founders](https://www.ddscore.ai/for-founder/?utm_source=hugging-face&utm_medium=referral&utm_campaign=ddscore-30d-jul-2026&utm_content=startup-credibility-claim-matrix-a)

Disclosure: I work on DDScore at Playful Pixels Oy.

## License

CC BY 4.0. Attribution: Playful Pixels Oy / DDScore.ai.