| [ |
| { |
| "observation_id": "obs_qbedding_accc_initial", |
| "case_id": "deeplumen_home_living_qbedding_2026", |
| "brand_public_alias": "Qbedding", |
| "metric_name": "accc_score_initial", |
| "metric_value": 55, |
| "metric_unit": "score_0_100", |
| "period_day": 0, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/industries/home-living/", |
| "evidence_note": "Public page states initial ACCC score was 55." |
| }, |
| { |
| "observation_id": "obs_qbedding_accc_final", |
| "case_id": "deeplumen_home_living_qbedding_2026", |
| "brand_public_alias": "Qbedding", |
| "metric_name": "accc_score_final", |
| "metric_value": 93, |
| "metric_unit": "score_0_100", |
| "period_day": 16, |
| "baseline_value": 55, |
| "final_value": 93, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/industries/home-living/", |
| "evidence_note": "Public page states ACCC score reached 93 by day 16." |
| }, |
| { |
| "observation_id": "obs_qbedding_ai_visits_final", |
| "case_id": "deeplumen_home_living_qbedding_2026", |
| "brand_public_alias": "Qbedding", |
| "metric_name": "ai_realtime_visits_per_day", |
| "metric_value": 125, |
| "metric_unit": "visits_per_day", |
| "period_day": 16, |
| "baseline_value": 0, |
| "final_value": 125, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/industries/home-living/", |
| "evidence_note": "Public page states AI real-time visits grew from 0 to an average of 125/day." |
| }, |
| { |
| "observation_id": "obs_nullport_ai_sessions_lift", |
| "case_id": "deeplumen_electronics_nullport_2026", |
| "brand_public_alias": "Nullport", |
| "metric_name": "ai_attributed_sessions_lift", |
| "metric_value": 38.4, |
| "metric_unit": "percent", |
| "period_day": 30, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "matched_control_group", |
| "source_url": "https://www.deeplumen.com/industries/electronics/", |
| "evidence_note": "Public page states AI-attributed sessions stabilized 38.4% above matched control." |
| }, |
| { |
| "observation_id": "obs_nullport_token_cost_reduction", |
| "case_id": "deeplumen_electronics_nullport_2026", |
| "brand_public_alias": "Nullport", |
| "metric_name": "average_token_cost_per_pdp_reduction", |
| "metric_value": 79.7, |
| "metric_unit": "percent", |
| "period_day": 30, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_optimization", |
| "source_url": "https://www.deeplumen.com/industries/electronics/", |
| "evidence_note": "Public page states average token cost per PDP was down 79.7%." |
| }, |
| { |
| "observation_id": "obs_nullport_ai_visibility_score", |
| "case_id": "deeplumen_electronics_nullport_2026", |
| "brand_public_alias": "Nullport", |
| "metric_name": "ai_visibility_score_final", |
| "metric_value": 92.1, |
| "metric_unit": "score_0_100", |
| "period_day": 30, |
| "baseline_value": null, |
| "final_value": 92.1, |
| "comparison_baseline": null, |
| "source_url": "https://www.deeplumen.com/industries/electronics/", |
| "evidence_note": "Public page states AI Visibility Score reached 92.1/100." |
| }, |
| { |
| "observation_id": "obs_nullport_cited_answers_subset_share", |
| "case_id": "deeplumen_electronics_nullport_2026", |
| "brand_public_alias": "Nullport", |
| "metric_name": "chatgpt_cited_answers_subset_share", |
| "metric_value": 41, |
| "metric_unit": "percent", |
| "period_day": 14, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "usb_c_dock_for_mac_query_subset", |
| "source_url": "https://www.deeplumen.com/industries/electronics/", |
| "evidence_note": "Public page states 41% of ChatGPT cited answers in the subset referenced a Nullport page." |
| }, |
| { |
| "observation_id": "obs_vermille_ai_traffic_day30", |
| "case_id": "deeplumen_health_beauty_vermille_2026", |
| "brand_public_alias": "Vermille", |
| "metric_name": "ai_channel_traffic_lift_vs_control", |
| "metric_value": 2.8, |
| "metric_unit": "x", |
| "period_day": 30, |
| "baseline_value": 1, |
| "final_value": 2.8, |
| "comparison_baseline": "matched_control", |
| "source_url": "https://www.deeplumen.com/industries/health-beauty/", |
| "evidence_note": "Public page states AI-channel traffic ran 2.8x the matched control by day 30." |
| }, |
| { |
| "observation_id": "obs_vermille_ai_traffic_day90", |
| "case_id": "deeplumen_health_beauty_vermille_2026", |
| "brand_public_alias": "Vermille", |
| "metric_name": "ai_channel_traffic_lift_vs_control", |
| "metric_value": 4.2, |
| "metric_unit": "x", |
| "period_day": 90, |
| "baseline_value": 1, |
| "final_value": 4.2, |
| "comparison_baseline": "matched_control", |
| "source_url": "https://www.deeplumen.com/industries/health-beauty/", |
| "evidence_note": "Public page states AI-channel traffic stabilized at 4.2x control by day 90." |
| }, |
| { |
| "observation_id": "obs_vermille_ai_visibility_score", |
| "case_id": "deeplumen_health_beauty_vermille_2026", |
| "brand_public_alias": "Vermille", |
| "metric_name": "ai_visibility_score_final", |
| "metric_value": 84.6, |
| "metric_unit": "score_0_100", |
| "period_day": 90, |
| "baseline_value": null, |
| "final_value": 84.6, |
| "comparison_baseline": null, |
| "source_url": "https://www.deeplumen.com/industries/health-beauty/", |
| "evidence_note": "Public page states AI Visibility Score reached 84.6/100." |
| }, |
| { |
| "observation_id": "obs_atelier_ai_sessions_lift", |
| "case_id": "deeplumen_fashion_apparel_atelier_vauclair_2026", |
| "brand_public_alias": "Atelier Vauclair", |
| "metric_name": "ai_sessions_lift", |
| "metric_value": 51.2, |
| "metric_unit": "percent", |
| "period_day": null, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_deployment_or_control_not_publicly_specified", |
| "source_url": "https://www.deeplumen.com/industries/fashion-apparel/", |
| "evidence_note": "Public meta description states AI sessions lifted 51.2%." |
| }, |
| { |
| "observation_id": "obs_atelier_ai_retrievals_month_end", |
| "case_id": "deeplumen_fashion_apparel_atelier_vauclair_2026", |
| "brand_public_alias": "Atelier Vauclair", |
| "metric_name": "ai_retrievals_month_end_baseline", |
| "metric_value": 528, |
| "metric_unit": "retrievals_per_day", |
| "period_day": 30, |
| "baseline_value": null, |
| "final_value": 528, |
| "comparison_baseline": "month_end_baseline", |
| "source_url": "https://www.deeplumen.com/industries/fashion-apparel/", |
| "evidence_note": "Public related case card states 528/day AI retrievals at month-end baseline." |
| }, |
| { |
| "observation_id": "obs_magarri_ai_citations_lift", |
| "case_id": "deeplumen_massage_magarri_2026", |
| "brand_public_alias": "Magarri", |
| "metric_name": "ai_citations_lift", |
| "metric_value": 268, |
| "metric_unit": "percent", |
| "period_day": null, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/blog/magarri-case-study/", |
| "evidence_note": "Public meta description states AI citations lifted by 268%." |
| }, |
| { |
| "observation_id": "obs_magarri_chatgpt_head_to_head_presence", |
| "case_id": "deeplumen_massage_magarri_2026", |
| "brand_public_alias": "Magarri", |
| "metric_name": "chatgpt_head_to_head_presence", |
| "metric_value": 35, |
| "metric_unit": "percent", |
| "period_day": null, |
| "baseline_value": 0, |
| "final_value": 35, |
| "comparison_baseline": "legacy_brands_earthlite_master_massage", |
| "source_url": "https://www.deeplumen.com/blog/magarri-case-study/", |
| "evidence_note": "Public title and meta description state ChatGPT comparison presence moved from 0% to 35%." |
| }, |
| { |
| "observation_id": "obs_looktech_ai_citations_lift", |
| "case_id": "deeplumen_smart_glasses_looktech_2026", |
| "brand_public_alias": "Looktech", |
| "metric_name": "ai_citations_lift", |
| "metric_value": 210, |
| "metric_unit": "percent", |
| "period_day": null, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/blog/looktech-case-study/", |
| "evidence_note": "Public meta description states AI citations lifted by 210%." |
| }, |
| { |
| "observation_id": "obs_looktech_chatgpt_sov_multiplier", |
| "case_id": "deeplumen_smart_glasses_looktech_2026", |
| "brand_public_alias": "Looktech", |
| "metric_name": "chatgpt_share_of_voice_lift", |
| "metric_value": 3, |
| "metric_unit": "x", |
| "period_day": null, |
| "baseline_value": 1, |
| "final_value": 3, |
| "comparison_baseline": "ray_ban_meta_and_other_incumbents", |
| "source_url": "https://www.deeplumen.com/blog/looktech-case-study/", |
| "evidence_note": "Public title and meta description state ChatGPT share of voice tripled." |
| }, |
| { |
| "observation_id": "obs_1988_coffee_ai_citations_lift", |
| "case_id": "deeplumen_coffee_1988_estate_2026", |
| "brand_public_alias": "1988 Coffee Estate", |
| "metric_name": "ai_citations_lift", |
| "metric_value": 186, |
| "metric_unit": "percent", |
| "period_day": null, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/blog/1988-coffee-estate-case-study/", |
| "evidence_note": "Public meta description states AI citations lifted by 186%." |
| }, |
| { |
| "observation_id": "obs_1988_coffee_non_branded_presence_lift", |
| "case_id": "deeplumen_coffee_1988_estate_2026", |
| "brand_public_alias": "1988 Coffee Estate", |
| "metric_name": "non_branded_brand_presence_lift", |
| "metric_value": 320, |
| "metric_unit": "percent", |
| "period_day": null, |
| "baseline_value": null, |
| "final_value": null, |
| "comparison_baseline": "pre_deployment", |
| "source_url": "https://www.deeplumen.com/blog/1988-coffee-estate-case-study/", |
| "evidence_note": "Public meta description states non-branded brand presence lifted by 320%." |
| }, |
| { |
| "observation_id": "obs_hoto_total_ai_crawler_visits", |
| "case_id": "deeplumen_tools_hoto_2026", |
| "brand_public_alias": "HOTO", |
| "metric_name": "total_ai_crawler_visits", |
| "metric_value": 8569, |
| "metric_unit": "visits", |
| "period_day": 13, |
| "baseline_value": null, |
| "final_value": 8569, |
| "comparison_baseline": "may_13_to_may_26_2026_observation_window", |
| "source_url": "https://www.deeplumen.com/cases/hoto-ai-search-growth/", |
| "evidence_note": "Public case states HOTO received 8,569 total AI crawler visits during the 13-day observation period." |
| }, |
| { |
| "observation_id": "obs_hoto_chatgpt_realtime_retrievals", |
| "case_id": "deeplumen_tools_hoto_2026", |
| "brand_public_alias": "HOTO", |
| "metric_name": "chatgpt_realtime_product_retrievals", |
| "metric_value": 320, |
| "metric_unit": "retrievals", |
| "period_day": 13, |
| "baseline_value": null, |
| "final_value": 320, |
| "comparison_baseline": "may_13_to_may_26_2026_observation_window", |
| "source_url": "https://www.deeplumen.com/cases/hoto-ai-search-growth/", |
| "evidence_note": "Public case states HOTO triggered 320 ChatGPT real-time product retrievals in 13 days." |
| }, |
| { |
| "observation_id": "obs_hoto_openai_share_of_ai_visits", |
| "case_id": "deeplumen_tools_hoto_2026", |
| "brand_public_alias": "HOTO", |
| "metric_name": "openai_share_of_total_ai_visits", |
| "metric_value": 69, |
| "metric_unit": "percent", |
| "period_day": 13, |
| "baseline_value": null, |
| "final_value": 69, |
| "comparison_baseline": "total_ai_visits", |
| "source_url": "https://www.deeplumen.com/cases/hoto-ai-search-growth/", |
| "evidence_note": "Public case states 69% of total AI visits came from OpenAI alone." |
| }, |
| { |
| "observation_id": "obs_hoto_ai_crawled_products", |
| "case_id": "deeplumen_tools_hoto_2026", |
| "brand_public_alias": "HOTO", |
| "metric_name": "ai_crawled_product_count", |
| "metric_value": 49, |
| "metric_unit": "products", |
| "period_day": 13, |
| "baseline_value": null, |
| "final_value": 49, |
| "comparison_baseline": "56_total_products", |
| "source_url": "https://www.deeplumen.com/cases/hoto-ai-search-growth/", |
| "evidence_note": "Public case states 49 out of 56 products were crawled by AI systems." |
| }, |
| { |
| "observation_id": "obs_hoto_retrieval_rate_per_ai_visit", |
| "case_id": "deeplumen_tools_hoto_2026", |
| "brand_public_alias": "HOTO", |
| "metric_name": "chatgpt_retrieval_rate_per_ai_visit", |
| "metric_value": 3.73, |
| "metric_unit": "percent", |
| "period_day": 13, |
| "baseline_value": 8569, |
| "final_value": 320, |
| "comparison_baseline": "derived_from_chatgpt_retrievals_divided_by_total_ai_crawler_visits", |
| "source_url": "https://www.deeplumen.com/cases/hoto-ai-search-growth/", |
| "evidence_note": "Derived from public counts: 320 ChatGPT real-time product retrievals divided by 8,569 total AI crawler visits." |
| } |
| ] |
|
|
