record_type: era

event_name: Penguin integrated into core

change_type: link spam quality

roofing_search_implication: Aggressive link tactics became harder to treat as a durable local moat.

public_safe_note: Era-level interpretation. Not a claim to know private ranking factors.


event_name: Broad core quality era accelerates

change_type: quality and trust

roofing_search_implication: Roofers could not rely only on keywords; page purpose, expertise, and reputation context mattered more.


event_name: BERT and language understanding

change_type: natural language understanding

roofing_search_implication: Exact-match keyword stacks became less important than answering real homeowner questions clearly.


event_name: Passage-style understanding and richer SERP interpretation

change_type: content understanding

roofing_search_implication: Sections, definitions, and FAQs became more valuable when they answered one clean sub-question.


event_name: Product/review/link quality pressure

change_type: reviews and link integrity

roofing_search_implication: Review provenance and link provenance started looking like operational risk controls, not marketing chores.


event_name: Helpful content and spam cadence

change_type: people-first content

roofing_search_implication: Mass local pages without real local evidence became fragile.


event_name: Reviews, helpful content, spam, and core updates

change_type: trust surface tuning

roofing_search_implication: The market needed stronger evidence: photos, case studies, credentials, review rules, and local proof.


event_name: Core plus spam plus AI answer visibility

change_type: source usefulness

roofing_search_implication: AI answers rewarded source material that was easy to cite, summarize, and verify.


event_name: Repeated core and spam updates

change_type: quality durability

roofing_search_implication: The winning playbook shifted from content volume to verified continuity across website, profiles, data, and real work.


event_name: March/May core updates and June 24 spam update

change_type: integrity pressure

roofing_search_implication: The June 24 spam update made public-safe proof architecture the smarter long-term bet.


event_name: June 2026 spam update

change_type: spam update

roofing_search_implication: The June 24 start is the hinge event for this report: search quality pressure moved directly against spammy local visibility tactics.

public_safe_note: Public Search Status Dashboard record. This does not predict or guarantee rankings.


event_name: May 2026 core update

change_type: core update

roofing_search_implication: The May core update raised the importance of durable evidence and reduced dependence on single-tactic local SEO.


event_name: March 2026 core update

roofing_search_implication: The March core update matters because it sat beside a spam update in the same month.


event_name: March 2026 spam update

roofing_search_implication: A short spam rollout before the March core update showed enforcement and core quality moving in the same season.


event_name: December 2025 core update

roofing_search_implication: Broad quality recalibration before the 2026 enforcement stack.


event_name: August 2025 spam update

roofing_search_implication: Spam pressure continued into the AI answer era.


event_name: June 2025 core update

roofing_search_implication: Another broad update in the period where entity clarity, helpfulness, and trust surfaces mattered more.


event_name: March 2025 core update

roofing_search_implication: A reminder that broad ranking changes are now routine operating weather.


event_name: December 2024 spam update

roofing_search_implication: The spam lane kept tightening after AI Overviews reached the public conversation.


event_name: December 2024 core update

roofing_search_implication: Back-to-back core and spam pressure made flimsy local playbooks riskier.


event_name: November 2024 core update

roofing_search_implication: Broad update pressure before the December spam lane.


event_name: August 2024 core update

roofing_search_implication: A quality update year in which helpfulness, reputation, and source clarity became impossible to ignore.


event_name: June 2024 spam update

roofing_search_implication: Spam enforcement remained visible before the 2026 local roofing cleanup argument.


event_name: March 2024 spam update

roofing_search_implication: Spam update paired with the landmark March 2024 core update.


event_name: March 2024 core update

roofing_search_implication: A major core rollout that established the pattern: helpfulness, abuse reduction, and quality systems were converging.


event_name: November 2023 reviews update

change_type: reviews update

roofing_search_implication: Review quality became a durable part of trust evaluation.


event_name: November 2023 core update

roofing_search_implication: Core ranking changes reinforced the need for original evidence.


event_name: October 2023 spam update

roofing_search_implication: Spam systems continued to target manipulative patterns.


event_name: September 2023 helpful content update

change_type: helpful content update

roofing_search_implication: Helpful content became central to the local contractor conversation.


event_name: August 2022 helpful content update

roofing_search_implication: The language of helpful content became a practical warning against thin city pages.


event_name: July 2021 link spam update

change_type: link spam update

roofing_search_implication: A link-trust reminder: source-spine work should earn citations, not manufacture them.